Saturday, 7 February 2009

Introduction to production assignment

This year for our media production, we are to submit a Music promo including Cd cover/magazine advertising component and the video itself. We have to create, produce and distribute a new artist which we have to make a success to the public using media tools.

Music videos are short film or videos that accompanies a complete piece of music/song. It's helped to promote the artist (Marketing device) to be launched on high standard channels like MTV. Back in the day, around the 80's when MTV was released, rarely any black people where shown, from 1983 music videos went mainstream and a successful music video was released by Micheal Jackson song called 'Thriller' which lasted nearly 14 minutes long. Now MTV provides streams of music videos and helps increase song sales for artists.




An album cover is the front packinging of a commercially-released audio recording product. As a marking tool, the appeal of eye cathcing photography and graphic go hand in hand with Cd covers. The importance of a cover design is some artists gained fame through their work. An album cover usually has the sartist name,and the album title.
Digital downloading has changed practically every aspect of making and marketing music. Simlicity seems to work well in todays online market.hers an example of one album cover by beyonce which proves it:











One of my personally favouite album covers of all time is by keyshia cole ' A different me'.
The cover is also simple including the artists name the song of the album and a eye-catching photograph of the artist. It coveys the artistic aspirations of the artist

For the Artist we are going to create, I would like to create a simply album cover like this to promote the artist. It's neat and doe not over crowd the cover page. Its still eye-catching because of the details on the cover and the artist herself. Its an expression of artistic intent.









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